For transparent contractors

Earn homeowner trust before the conversation becomes only about price.

SquaredUp helps homeowners read quotes with context, and gives contractors a public trust signal, profile, badge, education tools, and a path into lead priority as demand grows.

Short contractor walkthrough

Profile, badge, one-pager, trust details, and data setup
~2 min demoFounding cohort ready

What is already built

Your trust kit for the first homeowner conversation.

Public profile

A clean page homeowners can inspect before they call, with service area, contact info, trust signals, and your SquaredUp badge.

Contractor badge

Downloadable and embeddable badge artwork for your site, proposals, emails, and social posts.

Homeowner one-pager

A printable/shareable guide personalized with your business so homeowners ask better questions before signing.

Data-source path

Connect QuickBooks when available, upload exports, or submit completed jobs so local pricing context improves.

How onboarding works

Simple enough for a sales call. Complete enough to feel real.

Send the contractor this page, walk them through the demo, then use the invite/signup flow to get their profile, trust details, and data-source path started.

Invite a contractor
1
Confirm your profile

Business details, trade, service area, website, logo, and public contact info.

2
Add trust details

License number, insurance certificate, coverage summary, and SquaredUp review status.

3
Choose a data path

Connect a system or upload past jobs so homeowners see transparent local context.

4
Use the trust tools

Share your badge, profile, one-pager, and founding contractor status in the sales conversation.

Founding Contractor

Your Business Name

Electrical · Davis County
Public profile

Service area, contact info, logo, bio, and reviewed trust signals.

Badge

Founding contractor trust signal for proposals, email signatures, and your website.

Why contractors care

Compete on clarity, not just being the cheapest bid.

When a homeowner uploads a quote, SquaredUp is teaching them what to ask: scope, permits, warranty, cleanup, materials, and change orders. Contractors who are already transparent should benefit from that conversation.

Lead priority pathCo-marketing readyFounder group access
squaredUP

Ready to onboard the next contractor?

Use this page as the sales handoff, then send them through signup or onboarding while the product is still fresh in their head.