Anonymized comps showing what other contractors in the same trade and ZIP are quoting for the same scope.
For transparent contractors
Earn homeowner trust before the conversation becomes only about price.
SquaredUp helps homeowners read quotes with context — and gives the contractors who already work transparently a public trust signal, a profile homeowners can inspect before they call, and priority access to leads in your service area.
Already onboarded? Sign in.
Short contractor walkthrough
Profile, badge, one-pager, trust details, and data setupFounding cohort offer
Nine things you get. Locked for life.
Nine seats total. After they fill, this becomes a paid tier.
A visual trust badge for your truck, quotes, emails, and website.
When a homeowner uploads a quote in your trade and area, founding contractors see it first.
Never charged. Founding pricing is yours forever, even after the standard tier launches.
A private chat with the other eight founding contractors. Real conversations, no marketing.
Once a month, we talk pricing, leads, and what you need from the product next.
Text the founder directly. Not a support ticket — a real number.
A featured contractor profile and inclusion in social posts as we publish them.
"10 questions to ask any contractor," personalized with your business name, ready to print or share.
How onboarding works
Five minutes from invite to badge.
From the invite link, plan on five minutes. You'll add your business details, upload your license and insurance, and connect QuickBooks or import past jobs. You come out with an active profile, a founding contractor badge, and a public page homeowners can verify before they reach out.
Request an invite1
Confirm your profile
Business details, trade, service area, website, logo, and public contact info.
2
Add trust details
License number, insurance certificate, coverage summary, and SquaredUp review status.
3
Choose a data path
Connect a system or upload past jobs so homeowners see transparent local context.
4
Use the trust tools
Share your badge, profile, one-pager, and founding contractor status in the sales conversation.
Founding Contractor
Your Business Name
Electrical · Davis CountyPublic profile
Service area, contact info, logo, bio, and reviewed trust signals.
Badge
Founding contractor trust signal for proposals, email signatures, and your website.
Why contractors care
The homeowner is already comparing. Be the one they trust.
Homeowners now have a tool that breaks down every line of every bid they receive. The contractors who already itemize scope, document warranty, and explain change orders come out ahead in that comparison. SquaredUp gives those contractors a badge homeowners recognize and a profile they can verify before the first call.
Free for the founding cohortFirst in line for local leadsDirect line to the founder
squaredUP
Become a founding contractor.
Founding cohort closes once we have enough trades to cover Davis, Weber, and northern Salt Lake County. After that, it's a paid tier.
Already onboarded? Sign in.